21 PROVEN Fill-In-The Headline Formula That Sale Like Crazy

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

David Ogilvy — One of the world’s greatest marketers and copywriters

But most people spend way too little time on the headline, and way too much time on the body copy.

It should be the other way around.

Imagine you wrote the world’s best email, but the subject line sucks. Your target audience doesn’t open the email, and you don’t get sales.

So it doesn’t matter how good your body copy is. If you write the best copy in the world, but your headline sucks, no one will read it.

And that’s why I put together this short headline swipe file for you. So you could spend less time trying to come up with a headline that works… and spend more time making money. 

The instructions are simple. Fill in the blanks of any headline you like to fit whatever niche, industry, product, service, or audience you’re dealing with. 

Now, the goal of this is NOT to just copy and paste headlines.It’s to look at these headlines and think about why they worked. Swipe the thinking behind them. Not just the words.